It's another sign of the times in the national media's ongoing free fall, but in this case the development bodes very ill for agriculture policy: the Associated Press has transferred its reporter on the USDA beat to the Republican race for the presidency and has no plans to replace her. Libby Quaid broke the news to me as she was finishing her reporting on this terrific story (in full below the fold). It could be the last story filed with an Associated Press byline from USDA.
Quaid is the most recent in a long and distinguished line of journalists on the national ag beat. In my 30 years working on agriculture policy and farm bills, I can't remember a time when AP did not have a reporter based out of USDA. (Does anyone know just how long AP had a USDA beat?)
In the near term, AP's going AWOL from the department will significantly impoverish media coverage of the impending farm bill debate. It is very difficult for overstretched Washington-based AP reporters covering congressional delegations or other topics to stay abreast of agriculture policy or USDA administrative developments. State-based AP reporters usually have their hands full, too, making it almost impossible to budget time for reporting and writing stories on agriculture topics that, let's face it, are obscure to much of the world and most journalists.
Many agriculture journalists have lamented to me that their ranks are steadily shrinking. News staffs are downsizing and consolidating beats, and ag is often a loser in those reshufflings. Specialty farm publications face declining ad revenue in competition from the Web. And when so few general interest publications have a significant farm or ranch audience, editors have increasingly questioned not just the idea of an ag beat, but the value of assigning any spot ag stories, features or investigations at all.
I would have expected AP to hang on at USDA and fill coverage holes created by ag beat attrition in both DC bureaus and regional outlets, a pattern we've see across many beats and media outlets in this age of consolidation and Web competition.
Instead, the exit of AP from the national farm policy scene may mark the highest-profile downgrading of ag journalism yet.