Antony Zolezzi has posted an informative response to the recent kerfuffle over an organic food study done in Britain.

I have been very upset with the organic industry for the last couple of years because of the infighting within our own ranks (peeing in our own tent, so to speak), engaged in by organizations like the Organic Consumers Association and Cornucopia Institute. This internal strife has, in my opinion, impacted the growth and unity of the industry. We have for the last five years worked to have The Organic Center be the industry's scientific voice, speaking on behalf of all its various groups and companies, big and small. Now, reading the last round of articles about the UK report and the responses to it, it occurred to me that the center may finally be functioning in the role we have envisioned for it since its formation, and that there may be a glimmer of hope that the industry can get its act together and start moving forward to claim a bigger share of the market.

Zolezzi, described by one publication as "a multitasking missionary out to save the planet, one company at a time" helps food corporations like Nestle "find ways to be green and still make green."

His post is a wake up call for the organic food industry. He urges the industry to seize the moment as an opportunity to advance the cause for organics by following the lead of the Organic Center.

For more on this must read, go here.